Webbplatsens Integritetspolicy
Senast uppdaterad:
3 okt. 2025
**1. Introduction to our policy** Solace AB and its affiliates ("Solace," "we," "our," or "us") respect the privacy of visitors to our website www.solace.care (the "Site"). This Privacy Policy explains why and how we may use the personal information that we have obtained from interactions you (or others) may have with us as a business, including when you visit our Site or when you contact us. This Privacy Policy explains with whom we share your personal information and the rights you have in connection with the information we use under applicable data protection laws, including the General Data Protection Regulation (GDPR). We maintain a separate Member Privacy Policy detailing how we use your personal information if you have an account with us, use our app or become one of our customers, this will be provided to you at the time you sign up for or engage with those services. Solace is the controller (Controller) of your personal information. This means Solace decides why and how your personal information is processed. If you are a Partner or Visitor, please read this Privacy Policy carefully to ensure you fully understand it. By using our Site, you acknowledge and agree to the collection and processing of your personal data as described herein. This Privacy Policy may change from time to time so please check this Privacy Policy occasionally to ensure that you are happy with any changes. For more information on changes to our Privacy Policy, please see paragraph 11 (Changes to this Privacy Policy). **2. How and why do we process your personal data?** When we use the term "personal data" in this Privacy Policy, we mean information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, to an individual. It does not include anonymized or aggregated data that is not reasonably capable of being associated with an individual. Solace processes your personal data for specific purposes. This means that we always define “why” we process your personal data. For each purpose, we have identified a legal basis. In this section we describe our different purposes for processing your personal data. For each purpose we state the following information: - What personal data is collected (and processed); - The purpose(s) for processing the data; - The legal basis Solace relies on to process this data. **2.1 Processing when browsing the site** We may automatically collect information about how visitors use our Site by using cookies and similar technologies if, where they are not essential to make the Site work, you have consented to their use. 2.1 Categories of personal data Technical information - IP address, geographical location, device identifiers, browser type and version, language preferences - Cookies and similar tracking technologies (subject to your consent) - Log data such as access times, pages viewed, referring URLs 2.2 Purpose of processing - to identify and record when you have engaged with the Site; - to enhance your visitor experience; - to analyse, evaluate and improve our products and services so that your visit and use of the Site are more useful and enjoyable; - for quality control, Site performance and system administration; - to personalise your experience on the Site - for security purposes such as preventing or detecting fraudulent activity. 2.3 Legal basis The legal basis for this processing is our legitimate interests (GDPR Art. 6.1.f) in operating and improving the website, ensuring security, and enhancing user experience. Where cookies or similar tracking technologies are used, processing is based on your consent (GDPR Art. 6.1.a). If you accept all cookies this will also enable us to perform marketing activity based on your interactions with the Site, other marketing channels and other third parties such as social networks. Please visit our [Cookies Policy](https://solace.care/cookie-policy/) and paragraph 2.5 (Processing to promote our business and measure the reach and effectiveness of our campaigns) for more information on how we use cookies and how to switch them off on your device. You may withdraw your consent for us to use your information in any of these ways at any time. Please see paragraph 10 (Your Rights) for further details. **2.2 Processing necessary for communication** We process information contained in or relating to any communication that you send to us or send through our Site. 2.2.1 Categories of personal data**Personal data** - Your name, email address, phone number, job title, the communication content - Information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters **Technical information** - Metadata associated with the communication including your name and email address 2.2.3 Purpose of processing - To respond to and resolve your enquiries. This includes mandatory service communications such as updates, maintenance, or security notices necessary for the use of our services. - To contact you via email or other available contact methods with marketing information about our services, features, offers, and events. These promotional communications may be sent through the Services or via marketing campaigns on other websites or platforms. You can manage your consent or unsubscribe at any time by contacting privacy@solace.care. 2.2.4 Legal basis This personal information is provided by you entirely voluntarily and includes personal information you submit on the Site. The legal basis for this processing is the performance of a contract (GDPR Art. 6.1.b) to provide you with the agreed service, including responding to your enquiries. If we do not receive this information, you may be unable to use or interact with certain parts of the Site and communicate with us effectively. We may also rely on our legitimate interests (GDPR Art. 6.1.f) to maintain communication and provide updates about our services. **2.3 Processing when interacting with social media accounts** If you interact with us on social media this may result in us collecting certain information about you from the social media platform. 2.3.1 Categories of personal data**Personal information** - Social media identifiers and profile information - Interaction data such as likes, shares, comments **Technical information** - Metadata from social media platforms related to your interactions 2.3.2 Purpose of processing - To engage with users and respond to comments or messages - To promote our services and brand awareness - To analyse social media engagement and effectiveness 2.3.3 Legal basis The legal basis for this processing is your consent (GDPR Art. 6.1.a) where required. This personal information is provided by you entirely voluntarily and includes personal information you submit on the Site. We may also rely on our legitimate interests (GDPR Art. 6.1.f) in engaging with users, promoting our brand, and analysing social media interactions. You can unsubscribe from mailings at any time by clicking on the link at the bottom of the email. 2.3.4 Storage period We will retain your personal data for the purpose of marketing our business for a maximum of two (2) years from the date you last became a customer with us, or until you withdraw your consent to marketing or unsubscribe from our mailing list via the link in the email. You can always delete any comments you have made on our social media posts. **2.4 Processing to comply with legal obligations**2.4.1 Categories of personal data **Personal information** - Personal information related to the inquiry such as contact details. - Transaction and payment records - Correspondence and documentation related to the inquiry 2.4.2 Purpose of processing - to keep a record relating to the exercise of any of your rights relating to our processing of your personal information; - to comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request); - to anonymise or delete your personal information when it is no longer required for the purposes described in this Privacy Policy; - to comply with court orders or other notices where failure to do so would result in us breaking the law; and - to handle and resolve any complaints we receive relating to our processing of your personal information as described in this Privacy Policy. 2.4.3 Legal basis The legal basis for this processing is our legal obligation (GDPR Art. 6.1.c) to comply with applicable laws, regulations, and requests from authorities. **2.5 Processing to promote our business and measure the reach and effectiveness of our campaigns** We process personal data to carry out marketing activities and assess their success. 2.5.1 Categories of personal data Personal information - Name, Email, Phone number - Behavioural data such as website visits, campaign interactions - Cookies and similar tracking technologies (subject to your consent) 2.5.2 Purpose of processing - to contact you with marketing information by email (where consent is not required), post or by phone; - if you have contacted us about a product and you do not opt-out of receiving marketing from us, we may send you promotional material of related products we think you may be interested in; and - for analysis and insight conducted to inform our marketing and business strategies, and to enhance your user experience - for analysis and insight conducted to inform our marketing strategies, and to enhance your visitor experience; - to track your browser across other sites and build up a profile of your interests; - To show you targeted and personalised marketing content, both on the Site and via email and other marketing channels (where you have consented to that marketing); - to identify and record when you have received, opened or engaged with the Site or electronic communications; 2.5.3 Legal basis The legal basis for this processing is your consent (GDPR Art. 6.1.a) for direct marketing communications. We may also rely on our legitimate interests (GDPR Art. 6.1.f) to analyse and optimise marketing campaigns to improve our services. **2.6 Processing to respond to changing market conditions and the needs of our users** We process data to understand and adapt to market trends and user requirements. 2.6.1 Categories of personal data Personal information - Contact details (if provided) - Feedback and survey responses, including opinions and preferences - Usage data such as pages visited, time spent on site, and interaction patterns 2.6.2 Purpose of processing - To improve our products and services - To develop new offerings based on user needs - To conduct market research and analysis - to analyse, evaluate and improve the Site so that your visit and use of the Site and social media pages are more useful and enjoyable (we will generally use data amalgamated from many people so that it does not identify you personally); and - to undertake market analysis and research (including contacting you with customer surveys) so that we can better understand your use of the Site. 2.6.3 Legal basis The legal basis for this processing is our legitimate interests (GDPR Art. 6.1.f) in improving our products and services based on user feedback and market research. Where feedback is collected voluntarily, processing is based on your consent (GDPR Art. 6.1.a). **2.7 Processing necessary to operate the administrative and technical aspects of our business efficiently and effectively** We process personal data to manage our internal operations and ensure smooth business functioning. 2.7.1 Categories of personal data Personal information - Employee and contractor information including name, contact details, job title, employment history, payroll and tax information (if applicable) - Supplier and partner contact details, contract information, and payment details - System and access logs including IP addresses, login timestamps, and device information - Internal communications and correspondence related to business operations 2.7.2 Purpose of processing - to administer the Site and our social media pages and for internal operations, including troubleshooting, testing, statistical purposes; - for the purposes of corporate restructure or sale of our business or assets; - for efficiency, accuracy or other improvements of our databases and systems, for example, by combining systems or consolidating records we hold about you; - to enforce or protect our contractual or other legal rights or to bring or defend legal proceedings; - for network and information security in order for us to take steps to protect your information against loss or damage, theft or unauthorised access; - for the prevention of fraud and other criminal activities; - to inform you of updates to our terms and conditions and policies; and - for other general administration including managing any reports you make, your queries, complaints, or claims, and to send service messages to you. If you make an inquiry about purchasing a service, we may need to process your details in order to carry out pre-contract steps so that you can make that purchase. Once we begin to interact with you as a member we will provide you with a separate Privacy Policy which sets out how we use your information in connection with the services. 2.7.3 Legal basis The legal basis for this processing is the performance of a contract (GDPR Art. 6.1.b) with employees, contractors, or suppliers to provide agreed services. We also rely on our legitimate interests (GDPR Art. 6.1.f) in managing our business operations, ensuring IT security, preventing fraud, and maintaining efficient administration. Where applicable, processing may also be necessary to comply with legal obligations (GDPR Art. 6.1.c). For data collected by non-essential cookies, we only collect and process your information with your consent. Activities listed in this section do not use any non-essential cookies. **3. Automated Decision Making** We do not envisage that any decisions that have a legal or significant effect on you will be taken about you using purely automated means, however we will update this Privacy Policy and inform you if this position changes. **4. How we share your personal data**Social media Solace uses Linkedin and Instagram and when you interact with us via these social media, these companies will receive your personal data. We are jointly responsible for the sharing of your data, but these actors are then responsible for how they process your personal data after they have received it. This processing is regulated by the respective social media's own personal data policy. Third country transfer We aim to only process your personal data within the EU/EEA. When we need to share your personal data with recipients outside the EU/EEA, we ensure that this only happens to countries that are sufficiently secure (have an adequate level of protection) or that we take other appropriate safeguards. These appropriate safeguards include, among other things, that we use standard contracts approved by the EU Commission (EU Commission Standard Contractual Clauses) and that we always analyze and evaluate the legislation of the recipient country on our own initiative. When we believe that the laws of the recipient country do not provide adequate protection for your personal data, we take special measures so that the protection of your data remains when it is transferred to the relevant country outside the EU/EEA. Additional disclose We may disclose personal data to service providers performing services on our behalf, partners when required for service facilitation (with your consent), legal authorities when required by law, affiliated companies within the Solace group, and third parties in the event of mergers or acquisitions. We do not sell personal data to third parties. **5. Data Subject Rights** GDPR gives you as an individual a number of different rights to your personal information. Solace has procedures in place to enable you to exercise your rights. You also always have the right to file a complaint with the Swedish Data Protection Authority (IMY) if you believe that the processing of your personal data is in violation of the law. More general information about your data protection rights can be found on the IMY website together with the authority's contact details. If you want to exercise your rights, or have questions about your rights in relation to Solace, please contact us by e-mail at <privacy@solace.care>. Right of access You have the right to be informed that we are processing your personal data and to have access to your personal data, i.e. you can receive a so-called register extract of the processing carried out. You also have the right to receive certain information about the processing as such (for example, for what purpose we are processing the data). Right to information You have the right to receive information about how we process your personal data. We will inform you through this privacy policy and by answering questions from you. Right to rectification The personal data we process about you must be accurate and up-to-date. You have the right to have inaccurate personal data about you corrected and the right to have incomplete data completed. Right to erasure (“right to be forgotten”) As a data subject, you have the right to have your personal data deleted by us to a certain extent. Please note that this does not apply to information that we need for the purpose of fulfilling legal obligations or defending ourselves against legal claims, as well as information that we need to fulfill a contract if you are or have been a customer of ours. However, you may have the right to have your personal data erased if your personal data is no longer necessary for the purposes for which they were processed or if the processing is based on your consent and you withdraw this without there being any other legal basis for continued processing. You may also have the right to erase if a processing is based on a balancing of interests and there are no compelling legitimate grounds that outweigh your interests. Furthermore, you may request erasure if the processing is for direct marketing purposes and you object to this. You also have the right to have your personal data erased if it has been processed unlawfully, or if erasure is required to comply with a legal obligation. Right to object You have the right to object to Solace processing of your personal data based on one of our legitimate interests. If you object to such processing, we may only continue to process the data if we demonstrate compelling legitimate grounds for us to process the data and where our interests outweigh your interests, for example where the processing is for the establishment, exercise or defence of legal claims. Object to direct marketing Processing for direct marketing purposes will cease immediately if you object to such processing. Please note that you always have the right to withdraw your consent to receive advertising from us. You can do this either by clicking "unsubscribe" at the bottom of the email you receive from us or by contacting us. When you object to direct marketing, we will save information about this on our internal blocking list in order to be able to accommodate your request not to be contacted by us. Right to restriction of processing You have the right to request that our processing of your personal data be restricted if the data is processed incorrectly, for example, is inaccurate, if the processing is unlawful, if the data is no longer needed for the purposes. If you have objected to the processing of your personal data based on our legitimate interest, you may request that we restrict the processing while we investigate whether we have the right to continue with it. This right also applies while awaiting an assessment of whether the alleged error exists. When a restriction ceases, you have the right to be informed. Right to data portability In certain cases, you have the right to obtain information that you have provided to us and to have the information transferred to another data controller. This right applies when we process personal data automatically and with your consent or on the basis of a contract. Right to withdraw consent If our processing of personal data is based on your explicit consent, you have the right to withdraw it at any time. However, the withdrawal does not affect the lawfulness of the processing carried out based on the consent before the withdrawal. You can withdraw your consent, for example, by contacting us at <privacy@solace.care>. **6. Security and data storage**Data Security We implement industry-standard security measures to safeguard personal data. While we strive to protect all information, no security system is infallible. Users are encouraged to take precautions, such as using strong passwords and avoiding the sharing of sensitive information online.However, please be aware that regardless of any security measures used or implemented, we cannot and do not guarantee the absolute protection and security of any personal data stored with us or with any third parties. How long do we store your personal data? We store personal data for the duration that we consider reasonably necessary to support and enhance our relationship with you while delivering our Services and offerings, ensuring compliance with legal obligations, and safeguarding against potential claims. Once retention is no longer required, data is securely deleted or anonymized. If an individual requests the deletion of their personal data, we will evaluate the request based on legal and contractual requirements. Below you’ll find the applicable storage periods for each category of personal data processing. | **Processing Category** | **Storage Period** | | :---------------------------------------------------------------------------------------------------------------------------: | :-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------: | | **Processing when browsing the site** | Data such as cookies and browsing information are retained for up to 13 months or as long as consent is valid. Log and technical data are typically retained for 6–12 months unless longer retention is required for security or legal reasons. | | **Processing necessary for communication** | Inquiries made to our customer service team are retained for 365 days, after which they are deleted. | | **Processing when interacting with social media accounts** | Data collected via social media interactions are retained while the interaction is active or as required for marketing purposes, typically up to 2 years. Social media platforms’ own retention policies may also apply. | | **Processing to comply with legal obligations** | Data required by law, such as accounting and tax records, are retained according to statutory period. At least 6 years or longer if required by law. | | **Processing to promote our business and measure the reach and effectiveness of our campaigns** | Marketing data and campaign analytics are retained for up to 2 years from the last marketing activity or until consent is withdrawn. | | **Processing to respond to changing market conditions and the needs of our users** | User feedback, research data, and user profiles are retained for up to 2 years or as long as necessary for service development and market research. | | **Processing necessary to operate the administrative and technical aspects of our business efficiently and effectively** | Employee, supplier, and system data are retained as long as necessary to fulfil administrative, contractual, and legal obligations, typically 6–10 years depending on the nature of the data and applicable laws. | **7. Additional notices and contact details**Updates and changes Solace is constantly working to develop our business and our digital services. This means that we will also update this privacy policy on an ongoing basis in connection with our plans to change how we use your personal data. Any changes will be notified to you by posting an updated version on the Site. Any changes will take effect 7 days after the date on which we post the modified terms. We recommend you regularly check for changes and review this Privacy Policy whenever you visit or use the Site. If you do not agree with any aspect of the updated Privacy Policy you must immediately notify us and cease using our services. For privacy-related inquiries, contact: **Privacy Officer**** **Solace AB Luntmakargatan 26, 111 37 Stockholm Email: privacy@solace.care Please see our Terms and Conditions for further legal information about Solace AB. **Privacy Policy**